When his school teacher, looking at his creative flair, advised him to take up writing, little did the teacher know that this boy already had a scrapbook of ads written by legendary stalwarts like David Ogilvy, Neil French, Frank Simoes, and Mohammed Khan. They were his wealth. Sure enough, he did start to write, and then his MBA in Marketing with specialization in Advertising brought real meaning to it. And then, having jumped right into the deep end of the pool, he honed his skills in writing, behavioural psychology, strategy, and positioning, all on the job as a founder. He started churning out work that brought results for his clients. And that has never stopped since. With interests in food, trekking, wine making, photography and traveling, life to him is one long creative pursuit. With 35+ years in the business of ideas, he has also served as the India Director of London International Awards, Red Dot Awards, and as a jury member at the RAPA Awards. He is the agency's creative and strategy man. His role sits at the core of what the business is all about.

His business acumen was seen early in life, when he was still pursuing Engineering studies. But a turn of events led him to join Mass Communication in 1992. And that's where he found his calling. He handled accounts for Aims, Dattaram & Interpub (today's Omnicom group), developing his people skills and management style as he went. As technology progressed, the industry kept changing, and under his leadership, the agency adapted to technology and systems from time to time. With that, while managing finances for the agency, he made it infallible and insulated it from what other agencies suffered. His administration enables the business to run smoothly on a day-to-day basis. The sharp business mind that he is, he remembers facts, data, expressions, figures and numbers like the back of his hand.